Okada Manila Expands Marketing Campaign To Attract More Foreign Players

The main Japanese-owned integrated resort in Manila is expected to ride the Japanese tourism boom. The casino, run by Tiger Resorts, Leisure and Entertainment, will strengthen its marketing operations amid the downturn this quarter.

Japanese gaming giant Universal Entertainment said its Okada Manila casino resort in the Philippine capital Manila will expand its marketing efforts to attract customers from other parts of Asia.

Universal Entertainment said in its Q2 earnings report that Okada Manila is currently promoting its “Okada Manila Go” marketing campaign. According to the company, the activity offers a weekly draw for all “game members” of the complex in the Philippines to receive travel packages, including round-trip tickets to Manila and free hotel accommodation.

“The campaign is currently only underway in the Philippines, but it is expected to include game members from other countries,” the parent company said on Wednesday.

“To attract more foreign tourists, we will also increase marketing activities in several Asian countries,” the company added. “The campaign also aims to raise awareness of the Okada Manila brand in the Philippines and other countries

The company further said a recovery in foreign visitor numbers to the Philippines would “continue in 2023.”

In its submission on Wednesday, Universal Entertainment said Manila Real Estate’s “one priority” is to increase the size of online games it can play within the Philippines “to continue to attract a much broader range of local visitors in the gaming business.”

It follows a recent report that major casino operators in the Philippines have reported a slowdown. Philippine private casinos and state-owned PAGCOR’s casinos saw total gaming revenue fall 2.2% quarter-on-quarter to $php68.9 billion ($1.22 billion), while Okada Manila and Solaire saw their second-quarter GGR fall 4.3% to $php434.77 billion ($570 million).

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