The Macau government has been trying to transform the image of Macau, the world’s largest gambling hub, into a family-friendly image, and its six largest casino operators have been directly directed to diversify their portfolios and focus on developing non-game facilities.

Wynn Resorts and Las Vegas Sands Company have invested heavily in non-game entertainment facilities for their new Kotai Casino Resorts. The $4.3 billion Win Palace opened in August, the $2.7 billion Paris Macao opened in September this year, and game analysts at Buckingham Research Group believe the opening of the two new casinos is directly responsible for the increase in tourists. In a statement, Christopher Jones, an analyst at Buckingham Research, said: “We will attribute the September visitor increase to increased supply from Win Palace and Sands’ Parisian.”

The Macau Census Bureau released data on Oct. 24, which recorded a total of 2.4 million visitors, an increase of 0.5 percent compared to the comparison. The total number of visitors from mainland China totaled 1.6 million, an increase of 0.3% over the same period. The total number of visitors to Macau in the first nine months of this year was about 22.9 million, up about 0.1% from the same period last year.

Casinos in Macau have always attracted a lot of tourists, but investment analysts say that casino visitors are not always linked to increased gaming activity in casinos, as Macau’s total gaming revenue is mostly linked to the VIP gaming sector. Investment analysts’ observations were also supported by a survey by the IFT Tourism Research Center (ITRC), which found that only 26% of Macau casino visitors admit gambling at casinos.

However, the Game Inspection Coordination Bureau, a gaming regulator in Macau, released data on Oct. 1 showing that the increase in tourists in September affected total gaming revenue (GGR). Macau’s overall GGR increased in September 2016 to $2.3 billion, up 7.4% from September 2015. Macau’s casino industry has experienced a 26th consecutive month of GGR decline due to anti-corruption crackdowns, but the market now appears to be stabilizing as the GGR rises to 1.1% and September becomes the second month.

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