Mom’s Touch set to soar as nationwide burger brand in Japan

Mom's Touch CEO Kim Dong-jeon with the company's Mega Thigh Burger set at the company's Shibuya restaurant in Tokyo, Japan / Courtesy of Mom's Touch

The head of the Korean chicken burger chain Mom’s Touch said the company aims to become a nationwide brand in Japan, leveraging its successful franchise business in Korea and benefiting from the renewed popularity of hallyu (Korean wave) in the neighboring country.In a recent interview with The Korea Times, Mom’s Touch CEO Kim Dong-jeon revealed that after the enthusiastic reception of the company’s first restaurant in Tokyo’s Shibuya district, which opened in April, he aims to expand the quick service restaurant market across Japan through a partnership with a Japanese counterpart. He is exploring the possibility of entering into either a master franchise deal or a joint venture partnership.

To maintain the Shibuya restaurant as a local landmark and expand its quick service restaurant network throughout the rest of Japan, Kim explained that he has opted not to establish a new legal entity there, which would involve high investment costs and other risks. Instead, he has chosen a more efficient approach, where he plans to entrust the operating rights of future local restaurants to a Japanese master franchise partner. In return, Mom’s Touch will receive brand loyalty fees from the partner.Kim has already expanded Mom’s Touch into Thailand with the opening of the first restaurant in 2022, followed by Mongolia the following year, both through master franchise deals.”In Japan, we launched a directly managed store in Shibuya because we had confirmed exceptional local reception around the restaurant when we introduced it as a pop-up store last October and even after we officially opened it last month,” said Kim, who is currently so busy with his business in Japan that he doesn’t plan to return to Seoul until next 온라인카지노 month.

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