Jackpocket is the latest sponsor of Boston Red Sox. In contrast, Red Sox is the freshest sports entertainment promotional partner for lottery delivery services. Jackpocket has been using this strategy for a while and it seems to be working.

Jack Pocket, Red Sox Announce Cooperation
According to a news release, Jack Pocket has secured a multi-year sponsorship deal with a major league club in Massachusetts. With the 2023 Major League season coming to an end, the tangible effects of the contract should essentially begin immediately. Visible elements for Red Sox fans include:

Gifts such as game tickets and VIP experiences
a sign inside Fenway Park
Jackpot Ads For Red Sox Digital Assets
Activating in-game
BayStars, new to Jackpocket, can still use the “SOX” code to get their first $2 lottery ticket free of charge from the app when they check out. For those who are new to the app, Jackpocket is a delivery service for lottery tickets.

After customers order tickets from the app, jackpot employees fulfill their orders at the actual lottery store. And they scan the actual ticket with the app. The app allows users to not only check their tickets but also collect less than $600 in prize money.

True online lottery sales are still illegal in Massachusetts despite the efforts of some legislators and Governor Maura Healey. So using digital courier services like Jackpocket is as close now as BayStaters can win a lottery online.

Jackpocket continues to expand its services, making Massachusetts the 17th largest U.S. jurisdiction, and Jackpocket’s promotional partnership continues to grow.

Jack Pocket Spending to Reach Sports Fans
It is clear that Jackpocket considers those who are fans of a sports team or who attend a competition to be members of the target customer base. According to the release, Red Sox have 12 sports partnerships for Jackpocket. Five of them have signed contracts with MLB franchises.무료 슬롯

Jackpocket’s correlation between sports fans and potential customers is supported to some extent in the study. For example, in a 2022 survey of lottery winners conducted by Play Pennsylvania, 4% of respondents said they use their favorite athlete’s jersey number when choosing a number for a lottery.

More importantly, in the 2022 Texas Lottery Survey, “the majority of players in the past year have been between the ages of 18 and 44.” This is exactly in line with the target age range for most sports entertainment companies, such as the Red Sox.

Another reason why sports alliances make sense to Jackpot is that sports fans have an income to spend and are willing to spend the money on entertainment. The partnership may not allow Red Sox fans to enjoy more wins in baseball diamonds, but it is easier to win in lottery games.