Adidas continues to support the K League, the backbone of Korean soccer, this year

Adidas Korea (CEO Peter Kwok, hereinafter Adidas) will continue to support the K League, the foundation of Korean soccer, in 2024.

Adidas, a global sports brand, has sponsored the K League, the backbone of Korean soccer, since 2012, providing nearly 4,000 official kits and soccer products used by 25 professional soccer clubs (K League 1 and 2) across the country every year. This season, Adidas will continue to be the ‘Official Sponsor of the K League’ and conduct various activities with the K League to improve the performance of Korean soccer and expand its popularity.

First, the official ball of the K League this season is Adidas’ FUSSBALLLIEBE, which will be used in all K League 1, 2 and promotion playoffs. The soccer ball is a key tool in the game of soccer, and it is an important factor that affects performance. ‘FUSSVALLIEBE’ is an ambitious and highly anticipated project from Adidas, which has the world’s most advanced technology for soccer balls, and is expected to contribute to the improvement of K League performance.

FUSSVALIBER, which means “love of soccer,” will also be the official ball of EURO 2024, Europe’s largest soccer tournament.

The brand has also been sponsoring the K League Dream Assist program with the K League since 2022, which will continue this year. The K League Dream Assist is a program that supports children from disadvantaged backgrounds or those who dream of becoming a footballer, and former and current K League and WK League players provide one-on-one mentoring throughout the year to young people who dream of becoming professional footballers.

Since 2015, the program has also sponsored the K League Youth Championship. The K League Youth Championship is a cup competition for youth clubs from clubs that are members 토토 of the Korea Professional Football Association.

In addition to sponsoring individual K League players, we have also partnered with K League professional soccer clubs Ulsan HD FC and Jeonbuk Hyundai Motors FC. The company is investing in the development of the K League beyond Asia.

“As a global sports brand that is loved around the world, Adidas continues to support the K League with a sense of responsibility for the present and future of Korean soccer,” said Peter Kwak, President of Adidas Korea. “We will actively support the K League, the backbone of Korean soccer, as well as the various grassroots of Korean soccer with future dreamers, to contribute to a better future for Korean soccer.”

Last year, Adidas also participated in the K League’s 40th anniversary exhibition, “K LEAGUE: THE UNIVERSE,” to celebrate the 40th anniversary of the Korean Professional Football Association’s inauguration of professional soccer. The exhibition was based on the theme of the universe, which is a metaphor for the K League, which has grown up with many stories like stars in its 40-year history.


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